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Corporate Strategy

Strategic Approach.
We focus on our costumers and meet their needs which differ across the world. We combine pioneering technologies,
emotional products and personized costumer support to create a unique overall experience.
What For?
We stand for first class individiual mobility and contribute to the sustainable development of our planet. We reconicle
economy, ecology and society. As a result, our costumers enjoy outstanding roducts and demonstrate responsibility.
We deliver top performance. Our values are the basis for cooperation. We work hand in hand internally and with our
external partners. In doing so, we achieve maximum effectiveness, and together bring success to the company.
We offer thrilling products - today and future generations. High profitability secures our independence as a
company. We use our powerful innovations and our passion to shape the future of sustainable mobility.


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